There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

Market size refers to the maximum total number of sales or customers your business can see, often measured over the course of a year. It's helpful to know the potential market size before launching a ...

The market size of your business can inform everything from strategy development to resource allocation. Without clear, accurate insights into your market's potential, you risk targeting the wrong ...