Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Today's hyper-competitive market demands swift, data-driven decisions. Market Logic Software's DeepSights™ platform addresses this challenge by transforming existing market research into strategic ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

The knowledge management startup Stravito AB is using artificial intelligence to transform how companies generate insights from their consumer research. Now, with Stravito AI Personas, the company ...