Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Buying a Mac or MacBook through the Apple Store is now much more like buying an iPhone or iPad.

If you go to buy a new Mac from Apple.com today, you’ll notice that things have changed. Instead of a variety of ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Apple has overhauled its online store for Macs. This "a la carte" shift, combined with dwindling stock, suggests M5 Pro and M5 Max MacBook Pros are imminent.

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.

Apple’s online store now lets buyers build their own Mac. This simple guide explains how first-time users can choose the right screen, performance, memory, and storage.

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

If you’ve been waiting for the M5 Pro and M5 Max MacBook Pros to drop, the wait could be over soon. In a new report, Bloomberg’s Mark Gurman provided specific insight as to when the laptops will be ...

Apple has quietly rolled out a new Mac ordering process across its online store, affecting the MacBook Air, MacBook Pro, iMac ...