They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

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On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly, and eventually trade those miles for a "free" trip. In reality, they are carefully designed systems that ...

On a mission to transform global travel, Alaska Airlines launched Atmos™ Rewards today – our evolved, supercharged loyalty program that unifies the best of Mileage Plan and Hawaiian Airlines’ ...