Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

From images that look like they’ve been made on an office printer, to pick-and-mix lettersets and cut-out trinket collections ...

If you've paid attention to any sort of design over the last 12 months, you'll have noticed something quite profound. Put simply, the logo is evolving. And we wouldn't be surprised if a new contender ...