The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

Localization is a term coined in the mid-1990s to describe the process of adapting computer programs to different languages and regions and to technical specifications that vary from place to place.