Streaming hits new record share of TV viewing, powered by Christmas NFL games, Nielsen says

Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s ...

The Bears-Packers game on Amazon set a record — and showed us just how mainstream streaming has become.

"Who's going to watch an NFL game on the internet?" More than 31 million people, it turns out.
Advanced Television

Nielsen: Streaming sets multiple US viewing records in December

Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent ...
Deadline.com

Streaming Set Another Record In April, But ‘Grey’s Anatomy’ And ‘The White Lotus’ Prove Linear’s Reach, Nielsen Says

Streaming‘s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows like Grey’s Anatomy and The White Lotus show the boost that linear TV can ...