In May I ran an informal poll asking Would You Buy a Link With a NoFollow Attribute? In short, a nofollow attribute is an HTML attribute you add to a hyperlink that tells the search engines that you ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing ...