Discovering the limits of the human body has always fascinated Bob Lida. Lida was a standout sprinter at the University of Kansas from 1957-59, but a devastating knee injury cut his senior season ...
Bob Lida, of Lida Advertising, shown in a 1998 photo, helped promote the Wichita River Festival’s river run. Jeff Tuttle Wichita Eagle When the International Amateur Athletic Federation held its 100th ...