Pull together the key stakeholders in sales and marketing and get them into the same room. Make sure experienced, in-the-trenches resources from both teams are assigned to the project —this is not the ...

While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify ...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. I know I’ve been ...

Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel. Lead scoring and ...

Discover how home-based businesses will use AI-driven smart lead scoring and automated sales follow-up in 2026 to boost conversions, scale faster, and save time.