Staten Island Advance

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...
AOL

This Iconic Lay’s Potato Chip Flavor Is Even Better than the Original

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Over the years Lay’s has launched dozens of ...
Food

Lay’s enters ‘a new era’ with its largest brand fresh in nearly a century

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...
New York Post

Lay’s potato chips reveals largest redesign in brand’s history to align with ‘MAHA’ initiatives

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
USA Today

Lay's reveals its biggest rebrand in nearly a century. See what's new.

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...