Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

Amazon has released a chatbot-style creative assistant designed to help advertisers produce and distribute multimedia ad campaigns almost entirely with artificial intelligence. The move is the latest ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...