Last week, we discussed the new Google AdWords policy where the display URL must match the landing page URL in your ads. Yesterday, Google made the policy official in the Inside AdWords blog post.

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. What do people see when they search for you online? To control ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...