The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Progress doesn't have to mean complete reinvention.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Almost every second of a Formula 1 weekend is captured, recorded and dissected by experts and fans both in and out of the paddock. Race broadcasts, highlights reels and clips on social media all let ...

Dylan Nusbaum moved quickly setting up Lego props as he heard ideas flow from his daughter Claire, 8, to film a movie with a castle scene. The pair then took a blast of quick photos using an iPad as ...

Who doesn’t need a little more stop-motion animation in their life? We all do, especially if it’s a LEGO cooking stop-motion video. Now, I usually don’t think that plastic bricks look appetizing, but ...

It turns out that, as is the case with Star Wars, LEGO bricks go great with breakfast. Or, rather, LEGO bricks can be made into a great breakfast. Check out this stop-motion video of LEGO pancakes ...

Korean YouTuber, Bebop Stop Motion, has created a cornucopia of stop-motion LEGO food videos on his channel. But his new LEGO pizza has to take the cake for most delicious looking food item. Or rather ...

You might think stop-motion LEGO food ASMR videos would have a narrow target audience, but apparently not. The video below of a massive LEGO tuna already has nearly a million views. Other videos on ...