LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

Lego's Smart Play platform centers around a uniquely engineered Smart Brick, which is the same size as a standard 2x4 Lego piece but packed with advanced technology. This brick can connect to Smart ...

Five new Lego Smart Play Star Wars sets promise new Smart Minifigures, sillier interactions, and a very familiar squeeze on ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based on children’s movements and manipulation methods and can transform into ...