The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

K-8 teachers see benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, "Building the Future: A Global Repo ...

The Smart Brick adds sound-driven, screen-free interactivity, allowing Lego builds to react to movement, proximity and play.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...