The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...
When it comes to communication, words get it done. Words can sell, excite, inflame, prompt sacrifice, mend hearts, and that’s not even the beginning. People remember leaders for their words. The right ...
When professionals first join a communications team, their more experienced colleagues often have a personal playbook of tips and tricks for developing successful marketing campaigns that they’ve ...
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