Addressing the issue of trademark infringement based on the purchase of search advertising keywords, the US Court of Appeals for the Second Circuit joined the consensus view and upheld a district ...
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How to do PPC keyword gap analysis
Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers ...
Noting how rare it is for trademark infringement cases to be decided on summary judgment, the US Court of Appeals for the Ninth Circuit affirmed a district court’s grant of summary judgment finding ...
New Jersey Supreme Court declines to declare purchasing a keyword search in the name of a competing lawyer a violation of ethics rules. Lawyers who engage in this type of promotion will have to ...
Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...
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