All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...