(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Streaming platforms are turning passive listeners into active buyers, but most brands are still treating audio like it's 2015 ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...