This could be controversial, but firms who require a CIA-level dossier on the client’s project and/or budget before they even are allowed to speak to someone on the phone seems backward to me. I ...

Business owners who invest heavily in marketing and advertising are obsessed with ROI, and rightfully so. If your marketing agency isn’t as diligent in reporting campaign results as you are in ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

If your load intake process looks like scribbled notes, missed emails, and “I’ll remember it later” — you’ve already lost. Not to the load board, not to rates — but to disorganization. And ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...

University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...