A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...

Views writer Reghan Chartrand argues that algorithms shape what students see, reinforcing bias and making critical thinking ...

Anne-Laure Sellier a reçu des financements de la Fondation HEC. Carey K. Morewedge previously received funding for other debiasing research from the Intelligence Advanced Research Projects Activity of ...

We are defined by the decisions we make from the moment we wake up to when we fall asleep. Regardless of how mundane or unimportant these emotions and decisions may seem, you must learn how to remove ...

Drawing incorrect conclusions, based on ill-conceived heuristics, can lead to bad decision making. This is cognitive bias. Researchers have identified an enormous range of cognitive biases that can ...

This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...