Rather than using AI as a novelty or replacement for existing formats, Huge helped iFIT define a clear creative strategy: use generative technology to build worlds that expand what fitness content can ...
The NordicTrack parent is moving away from filmed destinations and into fully AI-generated workout worlds that range from ...
LOGAN, Utah--(BUSINESS WIRE)--iFIT, the global leader in connected fitness, is joining the TCS Sydney Marathon presented by ASICS as its Fitness Training Partner in a multi-year partnership. iFIT is ...
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more ...
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