Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Identity ...

Big Set of Various Faces, Leaves, Flowers, abstract shapes. Ink painting style. Contemporary Hand drawn Vector illustrations. Continuous line, minimalistic elegant concept. All elements are isolated ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify ...

Hightouch, providers of a data and artificial intelligence platform for marketing and personalization, today launched Adaptive Identity Resolution, which turns messy customer data into usable profiles ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

Neustar’s Unified Identity solution for AWS Clean Rooms is part of the company's efforts to improve privacy-enhanced identity resolution and data collaboration When you purchase through links on our ...