ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV make major broadcast change over adverts for Six Nations – and it could be used at World Cup

SIX Nations fans will see split-screen adverts DURING matches when the tournament opens tomorrow. And ITV could expand the ...

ITV rugby adverts: Six Nations to feature in-game adverts for first time - explained

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ...

ITV to air in-game adverts for Ireland’s Six Nations clash against France tonight

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...
Irish Examiner

ITV to screen in-game ad breaks for first time during rugby’s Six Nations

ITV will screen in-game commercials for the first time during Thursday’s Six Nations Championship opener between France and Ireland at Stade de France. The broadcaster’s new rights deal includes the ...
GB News on MSN

ITV to air 'in-game' adverts during Six Nations with fears of similar plans for FIFA World Cup

ITV is set to air advertisements during live play at Six Nations England matches, marking an unprecedented move for UK rugby.

ITV’s Six Nations coverage to feature in-play ad breaks for first time

ITV’s Six Nations coverage to feature in-play ad breaks for first time - The broadcaster shares rights in the United Kingdom with the BBC ...