“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

In a recent press release from IBM Watson, It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

International Business Machines Corporation IBM recently collaborated with WPP Plc WPP to introduce a new business-to-business (B2B) solution within the marketing industry. The collaboration aims to ...

WPP Open for B2B is powered by IBM's (IBM) watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and ...

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a ...