Editor’s Note: Yesterday, I shared research from my colleague Keith Kaplan showing that stock prices often move in repeatable seasonal patterns – and why understanding when things happen can matter ...

Symbolic triggers shape human behavior in profound ways, influencing everything from global mourning to acts of violence. The death of Princess Diana triggered worldwide grief, as she embodied the ...

Deepfakes and bots are yesterday’s problem. Today’s threat is AI-built identities that behave almost like humans—and require ...

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University. In biology, nothing changes all at once. A single cell fires, a chemical ...