Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...