Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. Big business and the stock market are often demonized as ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...

As an immigrant who started my career as the only woman of color in a company of 2,000 engineers, I was afraid to speak up because I had compared myself to others who were more educated, more ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...

Flighthouse is a leading brand in digital entertainment for the next generation. At just 22 years old, Jacob Pace is already the founder of a new production house with more than 26 million fans and 2 ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

While anger can be destructive, if used wisely, anger can be of great value. Anger alerts us to problems and pushes us to correct a situation. It indicates that something in our relationships, in our ...