The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

When it comes to anything that is free, there’s a natural tendency to assume some key feature has been hobbled or is missing altogether. In the case of the free CRM application offered by HubSpot, it ...

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...

Gartner recently predicted that 50 percent of all new mission-critical applications and technology initiatives will be based on services-oriented architecture (SOA). That said, all of the leading ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Learn the top features offered in mobile CRM applications, plus how to use them, their benefits and which providers offer mobile apps. Benefits of mobile CRMs Drawbacks of mobile CRMs Enhances ...