A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

The field of Psychology of Reasoning and Decision Making explores the cognitive processes that underlie how individuals evaluate information, form judgements, and ultimately make choices. It draws on ...

Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers ...

Being a physician is a difficult job. They must make complex, high-stakes decisions under severe pressure, with limited information about the patient, the disease and the treatment, while juggling ...

Emergency department physicians who saw patients with a pulmonary embolism - a blood clot in the lung - were about 15% likelier over the next 10 days to test subsequent patients for the same thing.

(THE CONVERSATION) Being a physician is a difficult job. They must make complex, high-stakes decisions under severe pressure, with limited information about the patient, the disease, and the treatment ...