Customer objections are an unavoidable part of selling. While many sales reps think of customer objections as rejection, they are really a request for more information. Successful sales reps view ...

We continue this month with our “wrong sales training” series by addressing the concept of objections. Again, we would like to start with an exaggeration because even exaggerations have some semblance ...

Guiding a prospect through the sales process is always tricky. No matter how many tactics you’ve implemented to increase your conversion rate, it seems that new sales team members, in particular, are ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

Opinions expressed by Entrepreneur contributors are their own. Sales organizations generally struggle to accept that potential buyers can have valid objections to some pieces of their offerings. It’s ...

There are a host of reasons why a customer might object to your proposed estimate, yet there seems to always be the one objection that continues to stump many contractors. It’s the objection that says ...