Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

"Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You ...

To address growing privacy concerns, Google is rolling out its Privacy Sandbox initiative, an alternative to third-party cookies. This move is pivotal for internet ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

Google has rolled out a blog through which it aims to address concerns about its 'Privacy Sandbox'. Google's 'Privacy Sandbox' is the tech player's initiative to ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Add Yahoo as a preferred source to see more of our stories on Google. Google continues the rollout of its Privacy Sandbox APIs -- its replacement for tracking cookies ...

It looks like there is finally some movement on Google’s Privacy Sandbox initiative. The initiative, first announced in August 2019, was intended to replace third ...

Google’s Privacy Sandbox, a controversial set of tools and settings meant to replace third-party cookies, is now on almost every single Chrome browser, according to ...

Privacy Sandbox for the Web has reached general availability as the browser prepares to ditch third-party cookies for good next year. Privacy Sandbox for the Web has ...