Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google's Privacy Sandbox, but it appears the European ...

Out of the 15 features bundled in the Privacy Sandbox, 12 have the potential to stifle ad tech innovation and disrupt advertising use cases. Let’s take a closer ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox VP Anthony Chavez says the company has ...

In today’s Tech Briefing: Google officially ends its Privacy Sandbox initiative, halting 11 cookie-replacement technologies. Meanwhile, Wi-Fi 8 development is ...

Google just quietly killed something you may never have used or heard of: Privacy Sandbox. You should grieve this death anyway, because the implications are grim ...

That idea was dropped last year amid regulatory concerns. Third-party cookies were reinstated, and Google also said it provides “a new experience in Chrome” for users to be able to adjust their ...

The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy ...

Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing Google’s Topics API proposal went live last week, “my channels have ...