Google has also not explained how these changes will affect Android devices, creating uncertainty about how privacy will be handled across its ecosystem. This lack of clarity makes it harder for ...

Add Yahoo as a preferred source to see more of our stories on Google. When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

After six years of work, Google's Privacy Sandbox, technology for delivering ads while protecting privacy, looks like dust in the wind.… The Chocolate Factory on ...

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.

Google has alerted advertisers and publishers to changes prompted by shifts in its advertising ecosystem to advance privacy in a variety of platforms. One shift refers to advances in ...

Today Apple confirmed a new partnership with Google to power future AI features, including the upcoming Siri overhaul. But ...

Personal Intelligence is a brazen attempt to harvest our data ...