You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google AdWords has added a feature that lets you sign in with one account and quickly switch between different AdWords accounts without using the MCC (My Client Center). Google is calling it "multiple ...

Google announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC). Now MCC account holders can do ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Google unveiled the new AdWords at the Google Performance Summit taking place in San Francisco. Changes to the platform are part of a year-long project, and a reaction to shift in consumer consumption ...