Google announced that advertisers can now import their call conversion data into AdWords starting today - well, it is rolling out over the next few weeks. Google explains "by importing call conversion ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many ...

For those of you who use the Google AdWords conversion data to make decisions on your AdWords campaigns, well - there are important changes happening mid-October. Google announced it on Google+ saying ...

“Companies use Marketo's platform to establish a dialog with their customers across all channels and effectively analyze the return on their marketing efforts,” said Sanjay Dholakia, CMO of Marketo.

Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that ...

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Soon, you’ll be able to assign an attribution model for each conversion type you’ve set up in AdWords. It’s a big change that means last-click will no longer be the default mode of assigning ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just ...