Smartphones, smartphone apps, websites, and other connected devices (e.g., “wearables”) increasingly request that consumers provide their geo-location information. Geo-location information can refer ...

Smartphones, websites, and other connected devices (e.g., “wearables”) increasingly request that consumers provide their geo-location information. Geolocation information can refer to general ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

The proliferation of mobile phones has led to a surge in applications that track user data in various formats. As part of the growing gig economy, ride-sharing services such as Uber and Lyft have ...

Google’s geo-location data has numerous applications for marketers. Knowing where site visitors are located can influence ad targeting to where merchants open new locations. But how much faith should ...