Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Add Yahoo as a preferred source to see more of our stories on Google. LSE researchers say Gen Alpha will talk, not type at work—they predict that voice notes will make keyboard practically obsolete by ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

As Gen Alpha continues to shape digital norms, parental control tools are no longer viewed as restrictive mechanisms but as essential components of responsible digital ecosystems. Manufacturers that ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...