"There’s mansplaining and then there’s teensplaining," commented one social-media user after the mother's post.

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and battlefield. They don’t remember a world without screens or a time before ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as families gather over the next few weeks for the holidays, this one is for you.

If you asked my parents, the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is just “karma.” As ...

For decades, PG-13-rated films reliably generated the highest box-office earnings. Blockbuster franchises like “Star Wars,” ...

Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," she tells PEOPLE.

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of age ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

For many, it means weird or cringe, according to NBC. It stemmed from “only in Ohio” memes referencing incidents that happen ...