Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a ...

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. Stream Connecticut News ...

Dallas Mavericks rookie Cooper Flagg will be making his NBA debut on Wednesday night against Victor Wembenyama and the San Antonio Spurs. Flagg enters the NBA as one of the most highly anticipated ...

The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a star-studded series of commercials premiering during the NBA Playoffs with ...