Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Affiliate marketing has ...

B2B CMOs are shifting their demand marketers’ focus. Simply generating marketing-qualified leads (MQLs) is no longer enough. Marketing execs are now emphasizing down-funnel efforts that convert ...

The program, developed by founder and sales funnel expert Olivier Clovis, introduces a proven customer journey model that guides low-ticket buyers toward high-ticket offers—helping business owners ...

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

In our previous columns, we outlined the need to deploy a balanced portfolio of programs across the marketing funnel and explored some specific top-funnel strategies. In this column, we examine what ...