Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

SANTA FE, Texas — A funnel cloud was seen in Brazoria County, according to witnesses and reports sent to the National Weather Service on Tuesday. A KHOU 11 viewer sent a picture to the newsroom. It ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...