While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
As simple plot twists and instant gratification no longer suffice to retain viewers, China’s short-form drama sector is entering a period of deep structural adjustment. By mid-2024, the number of ...
YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...
If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...
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