Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Decision-making around the November election isn't limited to who voters plan to choose at the ballot box. Americans' feelings about which candidate may win are also driving people's decisions about ...

Based on years of walking alongside my patients through uncertainty, risk, and irreversible choices, I believe I understand what shared decision-making actually requires. At stake, in my opinion, is ...