A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. A preliminary TikTok deal proposes U.S. investors own 80% of its ...

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...

McDonald’s paid a marketing agency to make an AI Christmas ad — and the result looks like something a bored teenager would generate during lunch break. But the worst part isn’t the ad. It’s the people ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

The story of TikTok has always been complicated by its ownership. When its predecessor, lip-syncing app Musical.ly, broke through with children and teenagers in 2016, the New York Times noted it’s ...