A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Miniature businessman stand on white jigsaw. One jigsaw are missing from board. Business vision concept. Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Facebook has announced the official launch of its conversion tracking tool, an Ad Manager update which can count actions such as check outs and registrations generated by ads. This allows advertisers ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 2 hours 31 min ago By Alexandra Jardine - 3 hours 1 min ago By Adrianne Pasquarelli - 3 hours 1 min ago By Garett Sloane - 3 hours ...