The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

While there may be a bit of a learning curve for in-house and small business search marketers, Jennifer Laycock notes that they can advance without costly detours by avoiding these five paid search ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...