An executive summary is a portion of a business plan that sums up all of the information a business plan contains. Since this is a summary of the plan's contents, you write this piece last. For a ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

True or false? The executive summary convinces the decision maker to award your company the contract. In the world of federal proposals, it is most likely false. Why? Because according to the Federal ...

The company overview is the part of your business plan that gives the basics and background of your company. Many, or all, of the products featured on this page are from our advertising partners who ...

Whether you’re using your business plan to attract investors, support a business loan application or guide your internal strategy, providing a high-level snapshot of its contents up front is essential ...