The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

When it’s time to eat on the run, radio’s leading in-car reach has always made it a powerful ally for Quick Service Restaurants. Now, the latest research within the vertical from Katz Radio Group ...

For radio to create impactful ads, the industry requires a shift in approach, according to Audio Milkshake Owner and CCO Tony Mennuto. In an RAB webinar, Mennuto highlighted key strategies to help ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...